Wakefield Trinity are proud to continue their partnership with kit manufacturer, Ellgren.
The deal will see Ellgren continue to produce Wakefield’s playing and replica kits as well as all training apparel.
Since the start of the partnership back in 2023, merchandise sales have only increased with retail numbers reaching an all time high last season and projections expecting 2025 to be another record year.
The innovations coming out of Ellgren match the lofty ambitions of Wakefield Trinity placing two highly motivated and talented brands together with sights of being the best in their respective classes.
The relationship has been strengthened with increased investment into marketing, with both brands keen to continue growing through innovative product launches.
Craig Barrass, Trinity Chief Executive: “Our loyal fans have really bought into the quality and unique ranges that Ellgren delivers, and that is something that has played a huge part in the re-sign decision, with more Wakefield Trinity clothing and merchandise being sold and worn than ever before.
Our retail manager Darren Pitchforth, has a fantastic relationship with Chris Gartside and Gareth Moore at Ellgren, which facilitates creative freedom and unique to Wakefield Trinity award winning kit designs, and ultimately provides our fans with fantastic choices and ranges, which all helps to grow our respective brands.”
Gareth Moore, Managing Director of Fourex Group – the parent company of Ellgren said: “We are delighted to have finalised the extension of our partnership and to officially get the deal over the line.
“Our relationship with Wakefield has grown over the past three years, and over the last 12 months we have had the pleasure of working closely with Matt and Craig, whose vision and ambitions mirror our own.
“We are proud to be supporting the club’s growth, particularly in the retail space, where their focus on building a stronger commercial identity and fan-driven merchandise offering aligns perfectly with our goals at Ellgren.”
“Together, our teams are developing a completely new playing shirt for next season – a design we believe will be a first in rugby league in both concept and execution – and we’re also well underway with an updated training and lifestyle range aimed at elevating the club’s offering ahead of the 2026 season.”
Rich Clement, Trinity Commercial Manager: “We’re delighted to renew our long-standing partnership with Ellgren. Their continued support, now backed by an increased marketing investment, is a testament to the strength of our relationship and shared ambition. Gareth and the team at Ellgren have been fantastic to work with, and we’re excited to grow our brands together in the seasons ahead.
Ellgren’s backing has also been instrumental in launching our Ultimate Matchday Sponsor concept, a first in rugby league allowing us to feature a different front-of-shirt sponsor at every home game. We’re proud to be continuing the model next season with Ellgren’s support.”